1SUGA DHON ’s latest release “GHETTO PRODUCT” is just about as awesome and twisted as can be, musically speaking. The producer has crafted an industrial and intense sounding piece of music alongside a poetic outpouring that reflects the awesomeness of the lyrics. Everything from the instrumentation to the mixing effects to the vocal performance adds well to the overall ambiance of the track and its underlying concept.

The artist uses her art and her creativity to express a certain string of emotions and ideas in a way that no one else quite seems to do, this in itself makes it more than worth taking the time out to listen to. The track is enjoyable and perhaps even attractive, but it’s with intention, and as always – it’s superbly produced so as to really draw your focus to each of the relevant moments within the structure of it all.

Alongside the rap edge and atmosphere is this featured vocal melody that really adds something fresh and alternative to the track. The vocal delivery in this case brings a softness in a way, an emotional honesty that works in unison with the rap lyrics and concept but also contrasts with it in the gentle performance style and the feelings so clearly displayed. All of this takes place in a creatively structured track that has been well thought out and well produced so as to give you the full throttle audio experience you’d be hoping for when seeking out fresh hip-hop.

The GHETTO PRODUCT in this case is an intense and, frankly, unforgettable almost three minutes of video experience. The instrumentation successfully and powerfully fuses the dream world with the electronic and the emotional and the stylish. There are scenes to the music, and this makes it all the more captivating as each and every moment passes by. You could separate these sections if you so desired, you could dance the night away to the stunning trance vibes presented in the two halves of the recording, but to take it all on as a complete project is to fully immerse yourself in these developing and vibrant feelings of freedom and nostalgia and positivity.

The music builds and falls away in a very minimal manner, enough so to keep things interesting. Each vocal part too, well placed and appropriately expressed as these changes occur – though not so much so that the very essence of hip-hop and these overall vibes is lost. Far from it. The nostalgia is there for those who seek it, but everything else is new – the rap delivery, the lyricism, the vocal tone; the new sense of character is likely to appeal to any number of listeners. The opening soundscape is also a really enjoyable addition to the mix, creative and powerful, very memorable. Well worth checking out.